Customer calls, sales conversations, compliance recordings, and meeting transcripts represent an enormous and almost entirely untapped intelligence asset. Most organisations record audio but never analyse it systematically. Compliance teams manually sample a fraction of calls. Sales managers cannot identify coaching opportunities at scale. And critical commitments made verbally are never captured in the system of record.
What Primesoft Delivers:
Real-time and post-call transcription across telephony, video conferencing, and recorded audio
Speaker diarisation — separates and labels each participant across multi-speaker recordings
Automatic summarisation: action items, commitments, decisions, and follow-ups extracted per call
Sentiment and emotion analysis — flags dissatisfied customers, compliance risks, and escalation signals
Keyword and topic tracking: monitor competitor mentions, objection patterns, and product feedback at scale
Compliance call scoring: evaluates agent adherence to regulatory scripts (SEBI, RBI, IRDAI, HIPAA)
CRM auto-population: pushes call summaries, next steps, and contact updates directly to your system
Searchable audio archive with semantic search — find any conversation by topic, not just keywords
Impact:
100% call coverage vs manual sampling • 3× faster compliance review • Automatic CRM sync
